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Why The Final Trailer Finally Got Me Excited For Dark Phoenix
I have to be honest: Up until now, I havent been sold on Dark Phoenix as a theatrical experience. None of the trailers for this next and last in this run of X-Men films have made me feel as if this is a must-see blockbuster of epic proportions. Considering this is the end of an era, and the propertys popularity in the past, that had been kind of a worrying sign. Thankfully, there's been one final trailer to turn the tide for me.
When I sat down to watch this final trailer for director Simon Kinbergs big turn at bat, I found I'm actually pretty excited to see the finished product that is Dark Phoenix. Theres a couple of really big reasons why this mornings final trailer to the end of the X-Men universe as we know it has me absolutely hyped, and I'm glad to share them with you as we're not too far out from experiencing this pretty big happening.
Now comparing that trailer for Dark Phoenix to all others, theres a pretty big jump in my feelings towards the material. The rhythm of this new trailer is the cleanest Ive seen out of all of the Dark Phoenix materials, which is surprising considering theres not all that much different in terms of whats being presented.
All the other Dark Phoenix spots did have most of the same building blocks and story beats. Jean absorbs a weird energy source and becomes unstable, mystery character Jessica Chastain is encouraging her to embrace this new power, and the world feels like its going to be in for some massive hurting. This is the A-Z story weve been presented with, and for the most part Ive remained skeptical, but willing to be swayed.
The swaying came with this final look at Dark Phoenix, as it lays it all of the same points weve seen, but with a better sense of urgency. We see a glimpse of the space rescue that starts it all, with a panicked Cyclops being a perfect catalyst to push the rest of the footage along. After that, its a pretty quick and sliding scale from Jeans miraculous survival to her campaign of utter desolation. Shes embraced pain and shes not afraid of inflicting it.
Which leads to another reason Dark Phoenix has me sold: Sophie Turners performance as Jean Grey. When added to the lineup in X-Men: Apocalypse, she was a key player, but still a member of a growing ensemble. Everyone knew how important she would be to the story, and it was touched upon briefly in that film as a sort of tease for the future.
Dark Phoenix definitely looks like it not only acknowledges that promise, it fulfills it entirely; and its because of the growth Turner is allowed to exhibit within this character. The scene in the final trailer that really sold me on Jean Grey as a threat is when she confronts Michael Fassbenders Magneto. Up until this point, hes felt like the most powerful mutant on the side of the protagonists in the X-Men films.
Regardles, that moment where Jean breaks his ever-important helmet and she tells him that threatening her isnt the best idea is the sharpest contrast from the Jean we saw in X-Men: Apocalypse, and it properly sets the table for the main course: a fight between the X-Men and one of their own. Sophie Turners simultaneously threatening and sympathetic character makes it all go round more smoothly than I could have ever imagined. If youre going to end a series like the X-Men, at least for the time being, you need to send them off on a pretty big note.
Thats what this Dark Phoenix footage really feels like its setting up. Its the end of an era, with a grand finale to something that kicked off so long ago in X-Men, and was reborn in X-Men: First Class. Much like Avengers: Endgame has been spelling out the end of the line for the first story arc in the Marvel Cinematic Universe, Dark Phoenixs last look before the big show has given weight to this apocalyptic event. There is a schism coming to the X-Men universe, and nothing will be the same once its concluded.
Prior to now, it hadnt felt this serious, but now, its feeling pretty grave. The X-Men series has always been about fear of the other, with Charles Xavier and his mutants being on the side of good an acceptance. But now, with Jean Greys Phoenix powers, the man and his students are thrown into another microcosm of that argument; and theyre not exactly on the same side as theyve traditionally been on.
If thats not a note to end an X-Men story arc on, I dont know what is; and this last trailer has given me so much to think about and anticipate with this new film. Again, all of this was in previous trailers, but the presentation in this latest one really drives all of the pieces home for me as a viewer. Thats even taking into account the fact that this trailer is more ambiguous about what exactly happens to Jennifer Lawrences Mystique, despite the promotional material previous to this point basically spoiling that plot point pretty obviously.
Having discussed all of that, let's take a look at the final trailer for Dark Phoenix one last time, and revel in what it portends:
This final trailer to Dark Phoenix not only has me ready to get out to see the spectacle that awaits, it also has me thinking this could be the best X-Men movie since First Class. Im surprised that Fox didnt lead with this sort of marketing push, because this would have been the best launching pad to a potentially huge and engrossing campaign overall. That being said, in the era of stealth release drops and streaming giants marketing a film mere hours before its set to debut, this could be the studios way of adapting to the modern marketplace.
It hasnt been an easy road for Dark Phoenix, so revolutionary and outside-the-box methods such as this do feel like an experimental way to branch traditional theatrical promotions into the future. Whatever the case may be, Im totally on board to see the full extent of the devastation that Jean Grey will bring to the X-Men universe. And Ill be there on opening night to see first it among the die hard fans.
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