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Why Keeping Avengers 4's Title A Secret Has Backfired, According To Kevin Feige
In 2014, when Marvel Studios announced its exciting and ambitious Phase 3 slate of films, the culmination of that slate was set to be Avengers: Infinity War Part II. However, along the way, that changed with the movie releasing this week(!) to be titled Avengers: Infinity War, sans Part I and the title of Avengers 4 being kept a secret. Naturally, because this is Marvel and speculation is part of the fan experience, this has led to much curiosity about the Avengers 4 title and what it means for the future of this cinematic universe. But according to Marvel Studios President Kevin Feige, keeping the title of Avengers 4 was never meant to be such a big deal, as he explained:
I've said before, it's gotten entirely out of hand. And now will have no chance to living up to any expectations of what it's gonna be. And it sort of backfired, if I'm honest with you, because the notion was to not talk about it so the focus was to be on [Infinity War].
Kevin Feige's explanation to IGN makes sense. Marvel and Disney as a whole tend to like to keep the focus and promotion on the film that is coming out next versus having people look too far ahead. That is why you didn't see anything from Solo: A Star Wars Story before The Last Jedi released or Rogue One before The Force Awakens. With Marvel having announced its slate, that does make things trickier, but you still don't see much from a film until it's the next in line for release. (Although we have gotten a trailer for Ant-Man and The Wasp at this point.) Avengers: Infinity War is the biggest Marvel movie ever, so it is unsurprising that the studio is doing it's best not to shortchange it by letting the focus shift to what's next. Despite that, with this franchise, perhaps more so than any other save Star Wars, secrecy of any kind breeds speculation and hype. So now, Marvel is in the unenviable position of needing a title to blow people away because of all the fervor around what the movie will be called.
As Kevin Feige mentioned, the excitement around the Avengers 4 title may have gotten out of hand, to the point it will never live up to expectations, but to be fair, not everyone has played down the importance of the title. The Russo brothers recently implied that the title of Avengers 4 should scare us. That is not the best recipe for hype reduction. There has also been speculation that the title itself is a spoiler and could give away something about what happens in Infinity War. When Infinity War Part II was unnamed, we heard that it was because this isn't a true two parter and these are separate stories with a narrative thread, but that very ambiguity is what makes the title of Avengers 4 so interesting. If it is Avengers: Infinity Gauntlet, we would know that Thanos gets all the bling he's after, and if it is something like Secret Wars or Annihilation we would know that the Thanos arc is wrapped up in one film.
The way this secrecy backfired does make me wonder if Marvel will announce its full Phase 4 slate ahead of time after Avengers 4. It is cool to know what's coming and get excited for it, but it would have also been a ton of fun to walk into Infinity War not knowing what was coming next, only for the credits to read, "The Avengers will return next year." I have a feeling that Marvel will play things much closer to the vest next time around.
We've heard in the past that the title of Avengers 4 won't be revealed until some time after Infinity War. While we don't know exactly how long after we will have to wait, the clock starts ticking this week as Avengers: Infinity War hits theaters on April 27th. Here's what we know about the upcoming film.
Queen's Roger Taylor has opened up about why Sacha Baron Cohen was dropped from playing Freddie Mercury in the Bohemian Rhapsody movie. Released yesterday (October 24), the film chronicles the
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A modern homage to film noir. A strong cast, solid film making, great soundtrack, and plot makes Bad Times At The El Royale worth a watch for fans of the genre. It's dark, very violent, and a bit surreal. Rare to see a movie like this in modern times, where reboots of garbage are the norm.
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But according to director Patty Jenkins, Wonder Woman 1984 isn't really a sequel to the 2017 superhero movie; it's, instead, another entry in a broader series. Sure! Sure!
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The "Quiet Place" director admitted that watching wife Emily Blunt as Mary Poppins in the long-awaited sequel to the Disney classic unexpectedly left him in a puddle of tears. Krasinski revealed on "The Ellen DeGeneres Show" recently that he barely made it through a half-hour of " Mary Poppins Returns " before he had to excuse himself.
Let, in a last ditch effort to stop him from getting to Vision, Captain America is able to hold him and the gauntlet back momentarily, leaving a bit of a shocked look on the villain's face.
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Share David Harbour, the Hellboy Harbour began to set the internet aflame with his every move over the next two years. He posed in a fan I think Hellboy is great and if people like it and
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It was almost a month ago Avengers: end game arrived at the cinema and new revelations about the film are still being made every day. With the ban on the spoiler officially lifted by the Russo Brothers, the cast and crew of Endgame have become more talkative about the content of the movie.
The Story Behind Howard The Duck And Avengers: Endgame
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Avengers: Endgame included the biggest MCU battle in history, as the dusted characters were teleported to the battlefield- and they had some help with them. Every major character united in the battlefield, alongside countless troops of Wakandans, Ravagers, Masters of the Mystic Arts, and Asgardians.
The Story Behind Howard The Duck And Avengers: Endgame
JURASSIC Then and Now - Presented by Barbasol® - Key moments from the Jurassic saga that tie into Jurassic World: Fallen Kingdom. The film will be available on 4K Ultra HD in a combo pack which includes 4K Ultra HD Blu-ray, Blu-ray and Digital.
Jurassic World: Fallen Kingdom Blu-ray, 4K and Digital Details
"No Escape" may shift their genre focus from horror to action and the size of the confined space may have expanded but other than that, the film (which John directed and Drew produced with the two collaborating on the screenplay) is basically the same.
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Aug 16, 2018 · Both Walker brothers became fathers for the first time last year and live in Southern California. They have not re-watched the full Furious 7 film since attending the premiere in April 2015. Paul
As John Wick executes a gang of sword-wielding assassins in the middle of a high-speed motorcycle chase, it's easy to forget that the franchise named for him started with a puppy. Keanu Reeves and Halle Berry in John Wick: Chapter 3 - Parabellum - source: Summit Entertainment
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