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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
Godzilla: King of the Monsters (henceforth to be known as GKOTM) is a very worthy successor to the previous films, amping up the monster action and even giving us a framing plot that's just as
Godzilla: King of the Monsters Movie Review for Parents
parentpreviews.com/movie-reviews/godzilla-king-of-the-monsters
Godzilla: King of the Monsters is rated PG-13 by the MPAA for sequences of monster action violence and destruction, and for some language. Violence: Being a giant monster movie, there's a good bit of violence between 100,000 ton plus giants.
Read this before you see Godzilla: King of the Monsters
Known for her warrior women roles in The Walking Dead and Black Panther, DANAI GURIRA is now sharing center stage in the year's biggest blockbuster, Avengers: Endgame. The actress and playwright talks about her Marvel "family", cultural identity and making magic with CHRISTINE LENNON
Danai Gurira Keeping Tight-Lipped About Upcoming Walking Dead
The Predator's Ending Could Have Included Alien's Ripley
As fans wait for Lucasfilm and J.J. Abrams to start dropping official reveals about Episode IX, franchise star Mark Hamill is having a little fun trolling fans over the potential title of the
Mark Hamill Trolls Star Wars Fans Over Episode IX Title
Hey Avengers, Stop Releasing Trailers, TV Spots And New Footage Last Thursday, when the final receipts were still coming in for Captain Marvel's fantastic first week in release, Marvel
Hey Avengers, Stop Releasing Trailers, TV Spots And New
Chris Pine's new film, Outlaw King, opened the ongoing Toronto International Film Festival, but all anyone seems to want to talk about is his full-frontal nudity. While the film, a medieval epic
Netflix. Netflix is selectively evolving its streaming-first model in hopes that Oscar voter traditionalists won't discount quality films because they were given limited theatrical releases as
Get Ready for Summer on Netflix US - Netflix Media Center
Things seemed to finally running smoothly for Bond 25.Daniel Craig confirmed last year that he would reprise James Bond one last time, and in March, it was officially announced that Trainspotting director Danny Boyle would helm the project and work on the script with frequent collaborator John Hodge.
Bond 25 Release May Be Delayed After Danny Boyle Exit
The Detective Pikachu trailer hides a ton of references to the series. We've collected all the little things you might have missed in the live-action Pokémon movie's debut.
POKÉMON Detective Pikachu - Official Trailer 2 - YouTube
Well, if actor Vin Diesel is to be believed, there are chances that Sony might even lead the charge of superhero movies of the future and their upcoming project Bloodshot could play a big role in it. Diesel is all set to play Ray Garrison aka Bloodshot in Sony's adaptation of the Valiant comic of the same name.
What Sets Vin Diesel's Bloodshot Apart From Other Superhero
New Oscar Categories The Academy Should Have Added Instead
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